NikeSPEC
Nike is losing consumers to this mindset of not wanting to play at all if they can’t play and be the best, so I approached this through the perspective of an athlete.
Truth: Pouring into the process makes greatness
There’s an interesting cultural tension around the way we wear (or don’t wear) shoes. Imagine the shoes are real and you can remove them from the pedestal and actually WEAR them!
Truth #2: There’s no wrong way to wear shoes.
